Own Your Dream
Build your own business, you control your destiny!
If you’re here, you’re part of the Black community that has experienced systemic racism, micro aggression, been historically pushed down, or work harder to get to the same place your counterparts naturally land. Now, you’re ready to start your own.
I’m LaCoya LaShawn and I’m here to guide you on your journey to a business you love.
I built McKinley and Co, a recruiting agency that specializes in diversity hiring in manufacturing. telecommunications, and government.
F**k the Fairytale has nothing to do with Cinderella stories and glass slippers. It is really an expression of the anger one feels as an African American Woman in corporate America.
A nonprofit organization that prepares future (ages 14-24) professionals and entrepreneurs by providing college and career readiness through an introduction to entrepreneurship for youth.
Execute Conference
October 4th, 2024, in Chicago, IL
Prepare to embark on a transformative journey that will elevate your business dreams to soaring heights! I, LaCoya LaShawn, a Chicago native, author, speaker, activist, and serial entrepreneur, am thrilled to extend an exclusive invitation to the most groundbreaking event of the year – the “Execute Conference.” This extraordinary gathering is meticulously crafted to empower, enlighten, and equip you with the essential resources needed to not only launch your ventures but also ensure they thrive in today’s ever-evolving business landscape.
What You Get:
Strategic Business Foundation (January 2024):
- Gain insights into business feasibility and revenue generation strategies.
- Identify your business niche and target market for informed decision-making.
- Understand location strategies to optimize business operations and profitability.
Practical Business Setup Guidance (February 2024):
- Receive hands-on assistance in setting up your business step by step.
- Acquire knowledge about legal and financial essentials for a successful start.
- Ensure online visibility and brand presence by securing a domain and starting your online journey.
Effective Marketing and Networking (March 2024):
- Develop a comprehensive marketing plan to drive business growth.
- Establish a professional online presence through website creation and LinkedIn setup.
Strategic Business Analysis and Protection (April 2024):
- Conduct a SWOT analysis to refine and enhance your business strategies.
- Understand the importance of insurance and safeguarding your business interests.
Sustainable Growth and Networking Opportunities (May to September 2024):
- Implement efficient technology and systems for seamless business operations.
- Learn effective sales techniques, network with industry experts, and develop a solid business plan.
- Explore minority certification and financial resources to support your business growth.
In person Conference, October 4th, 2024 in Chicago, IL
Spend the day being motivated by Entrepreneurial Speakers, Meet bankers that’s actually willing to give money, insurance agents, connect with complimentary businesses to grow your business, and so much more!
Sessions begin January 2024! Monthly cost is $200 a month, sign up now for a discount and only pay $150 a month.